Aesty

📝 Product Summary

Aesty is an AI-powered fashion technology platform that serves as a 'digital cookbook' for personal style. Founded by Nadia Zueva and Andrei Rychkov and backed by the global accelerator Antler, the app allows users to transform screenshots from Instagram, TikTok, and Pinterest into wearable looks. Its core innovation lies in a generative AI virtual try-on feature that maps clothing onto a user's specific body type without the common 'body distortion' found in earlier AR tools, making it a favorite for mid-to-plus size fashion enthusiasts. Beyond simple visualization, Aesty focuses on wardrobe utility and sustainability. It encourages users to digitize their existing clothes to see how new pieces integrate with their current wardrobe, effectively reducing impulse buys and promoting 'intentional' fashion. While the app has gained significant traction among Gen Z and Millennial users for its seamless social-media-to-closet pipeline, it is currently positioned as a premium tool with a subscription model, competing in a crowded market of AI stylists by emphasizing high-fidelity rendering and personal style discovery.

🎙️ UX Copy Style & Tone

Voice: Encouraging, tech-savvy, and sophisticated yet accessible. It speaks like a knowledgeable friend who is also a professional stylist, focusing on empowerment rather than just trend-following.

Tone: Inspiring, modern, helpful, and intentional.

🎯 Target Audience

Gen Z and Millennial fashion-conscious individuals who spend significant time on social media for inspiration but suffer from 'decision fatigue' when getting dressed. This includes sustainability-minded consumers looking to reuse their wardrobe and shoppers who want to verify fit and style before purchasing.

💬 Key Messages

• 💡 Turn social media inspiration into a real-life wardrobe.
• 💡 See how any outfit fits your unique body before you buy.
• 💡 Shop intentionally by mixing new pieces with your existing clothes.
• 💡 Your personal AI stylist that understands your silhouette and aesthetic.

🎨 Design System

Minimalist and editorial. The brand utilizes a clean, high-contrast interface (black and white) to let the fashion imagery pop. It leans into a 'tech-luxe' aesthetic with smooth transitions, high-fidelity AI renders, and a layout reminiscent of a high-end digital lookbook.

Brand Colors

🚀 Mission & Values

Mission: To make personal style more personal and intentional through innovative AI tools that bridge the gap between digital inspiration and physical reality.

Core Values

💪 Strengths

• ✅ High-fidelity AI try-on that respects diverse body types without distortion.
• ✅ Seamless integration with social media screenshots (Instagram/TikTok/Pinterest).
• ✅ Strong founder pedigree with over a decade of experience in neural networks and AI development.

⚠️ Areas for Improvement

• 📌 Platform limitation: Currently only available for iOS/iPhone users.
• 📌 Technical hurdles: User feedback indicates occasional inaccuracies in color detection and coordination.
• 📌 High competition: Faces a crowded market of 'digital closet' and 'AI stylist' apps like StyleDNA and DRESSX.

💡 Recommendations

• 1. Develop and launch an Android version to capture the significant non-iOS market share.
• 2. Integrate a conversational AI chatbot to provide real-time styling advice for specific events or weather conditions.
• 3. Improve the 'shoppable links' engine to ensure higher accuracy in finding exact matches for scanned items.
• 4. Partner with micro-influencers to create 'Aesty-exclusive' digital lookbooks that users can try on instantly.
• 5. Introduce a 'Sustainability Score' feature that rewards users for creating outfits using a high percentage of their existing wardrobe.